When you need an inviting space to showcase the products and services you offer, whether at an outdoor event or promotional venue, you need a modern, stylishly presented marketing suite that looks the business, both inside and out.
Transform your business with a temporary marketing suite
Even if you’re unfamiliar with what a marketing suite actually is, you’ve no doubt stepped into one the last time you visited a auto dealership or housing development — perhaps even the last time you were at a substantial business convention.
Marketing suites are perfect for businesses like these because they provide a welcoming, attractive showcase area for customers, whilst also functioning as a highly efficient work environment for sales and staff. Far more than just another piece of temporary real estate, the marketing suite is often the first point of contact with potential buyers; it’s the front-facing part of your entire operation that serves primarily to attract footfall and generate new business.
To put it simply, a marketing suite can be thought of as a unique and highly effective extension of your overall marketing efforts, and when utilised correctly can benefit your business in more ways than one.
Here are 3 ways a temporary marketing suite can transform your business:
1) Making a great first impression
When it comes to formulating a first impression, it takes only a fraction of a second — 17 milliseconds, to be exact — according to a study conducted by Three Deep Marketing.
In reality, it’s probably a little bit longer than that, but on a subconscious level, our instincts and judgments operate very, very instantaneously. That’s why it’s imperative that businesses present themselves to the best possible light, as you only have a short amount of time to persuade potential buyers you are worth their time and their money.
Marketing suites are built for this very reason. Unlike traditional temporary buildings and portable cabins — which are more pragmatic in nature, and can be very utilitarian in their appearance — a marketing suite is specifically designed to catch the eye.
This is important on so many fronts, regardless of who you are and what you’re selling, but it makes even more sense when your business relies on passing trade. From used-car dealerships to an official Maserati showroom, a quality marketing suite can mean all the difference between somebody deciding to taking a closer look or not.
2) Better customer experience
Okay, so you’ve successfully managed to entice a potential customer from the street. That’s great! But what turns a potential customer into a paying customer?
Whilst initial interest and the efforts of your sales team will play an integral role, you can’t underestimate the significance of a positive customer experience. Marketing suites are often used to evoke a feel for your company, your products and services, and what it would be like to conduct business with you.
One of the challenges for developers in particular, is being able to showcase and convey the essence of, say, a high value property that perhaps isn’t even built yet. The right kind of marketing suite, with the right branding and interactivity, can certainly help bridge that dissonance.
3) Fit for whatever your purpose
One of the great things about a marketing suite, as with any temporary building, is the variety of options they offer to businesses requiring a tailored solution for their exact needs.
Functionality is just as important as looks, and a marketing suite is fit for a multitude of purposes depending on the nature of your business. We’ve already mentioned how these temporary buildings can be used as an extension of your marketing, but the practical uses are almost unlimited.
It may well be that some areas of your business — operations, warehouse, production etc. — aren’t exactly customer-friendly. If that’s the case, it’s important to have a designated space for meeting and greeting, someplace your customers can feel welcomed and comfortable. You may also a require a point of contact customers can use specifically for information and enquiries, such as a reception area or information desk.
Of course, you’re not just limited to how a marketing suite can be used by your customers. A marketing suite also functions as a spacious working environment for specific members of your team (usually front-facing sales and customer service) that can be fitted with all the facilities and mod-cons required to accommodate your staff.
So whatever you previously understood about marketing suites and what they are, chances are you’re only scratching the service of what a marketing suite, or could be. So the next logical question is this – what could a marketing suite do for your business and could it take you to the next level?